COLLABORATIONS
At Nicobar, a lifestyle digital-first brand, as part of the PR initiatives we build strong collaborative projects.
Launched first ever B2B PR partnerships strategy by developing framework to assess partner strength, onboarding partners such as Airbnb, Twitter, World Wildlife Fund, WeWork.

Custom “Swag” for WeWork As brand’s B2B partnerships strategy lead at Nicobar, I partnered with WeWork to develop custom “swag-bag” diary for select WeWork locations across India for a contract of two years.

Twitter Collaboration Pitched, developed and serviced custom order for Twitter, India, selling over 13,000 pieces in Corporate gifting, generating additional revenue and social media traction

Unique marine-inspired products for WWF Pitched to WWF and drove the project, WWF x Nicobar line, to develop a range of travel accessories such as bags inspired by deep-sea diving, sustainably created paper-pulp pencils and notebooks