Consumer-Tech + Heritage Brands

expertise in

South Asian Market

WE UNDERSTAND CULTURE

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INSIGHTS THAT DATA WON’T CAPTURE

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About Us

We help modern brands grow across borders by decoding culture, not just data. Powered by a proprietary cultural intelligence model we deliver nuanced go-to-market strategies that balance analytics with emotional insight. We work where strategy meets storytelling, so your brand doesn't just expand - it resonates.

Our Vision

To build a strong and profitable consumer-tech and luxury ecosystem by connecting South Asia to the world- leveraging deep cultural insight, local zeitgeist awareness, and tech-driven strategy.

Paris

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New York

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London

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New Delhi

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Paris · New York · London · New Delhi ·

Our services

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    Go-To-Market Strategy

    Market scoring & prioritisation | Complete market entry strategy (positioning, pricing, channel mix) | Localisation & cultural adaptation plans | Pricing strategies for heritage products in luxury markets

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    Brand & Communications Strategy

    Narrative & messaging frameworks | Cross-cultural brand positioning| Content strategy for social & CRM |

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    Cross-cultural Product Development

    Brand positioning for cross-cultural markets | Cultural intelligence integration into marketing strategies | Global South market entry strategies for Western brands | Adaptation of traditional aesthetics for global consumers

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    Partnerships & Channel Strategy

    Strategic B2B partnerships | Distribution & affiliate program design | Retail & omnichannel launch support | Cross-brand sustainability initiatives that amplify impact

How We Work

Fractional Leadership

Senior-level marketing expertise without full-time overhead.

Project-Based Engagements

Custom deliverables including GTM playbooks, CRM revamps, and growth plans.

Workshops & Intensives

Strategy sprints for teams seeking direction and clarity fast.

Podcast

Custodians of Craft is a podcast by Subject Matter that explores the business of crafts and their cultural roots and building the future in the age of AI. Each episode features intimate conversations about the real challenges and innovations happening within the vibrant craft and fashion ecosystem. With a special focus on voices from the Global South, and looking beyond the usual design capitals of the world, we uncover a rich tapestry of narratives that often go unheard in mainstream fashion discourse.

Newsletter

Our primary focus is on trend analysis in creative industries and the emerging technological frontiers, particularly in the Global South.

We send one newsletter every month.

LET’S CHAT

Creating growth strategies that preserve cultural heritage while driving business results