Consumer-Tech + Heritage Brands

expertise in

South Asian Market

WE UNDERSTAND CULTURE

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INSIGHTS THAT DATA WON’T CAPTURE

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About Us

We are a media and advisory firm with expertise in Growth and Marketing strategy, purpose-driven story development and leveraging cultural intelligence for marketing, especially in the South Asian market.

Our Vision

To build a strong and profitable consumer-tech & luxury ecosystem by connecting South Asia to the world leveraging our deep cultural understanding, local zeitgeist awareness, and analytical, tech-driven solutions.

Paris

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New York

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London

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New Delhi

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Paris · New York · London · New Delhi ·

Our services

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    Heritage-to-Market Strategy

    Artisan community integration into modern supply chains / Traditional craft commercialisation strategies / Heritage story development for contemporary markets / Pricing strategies for heritage products in luxury markets

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    Marketing & Communication

    Multi-channel campaign strategy with measurable ROI frameworks / Consumer engagement strategies for conscious fashion audiences

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    Cross-cultural Product Development

    Brand positioning for cross-cultural markets / Cultural intelligence integration into marketing strategies / Global South market entry strategies for Western brands / Adaptation of traditional aesthetics for global consumers

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    Strategic Partnerships

    Strategic influencer identification and partnership programming / Brand collaboration frameworks that align values with business objectives / Cross-brand sustainability initiatives that amplify impact through collective action

Our Podcast

Custodians of Craft is a podcast by Subject Matter that explores the business of crafts and their cultural roots and building the future in the age of AI. Each episode features intimate conversations about the real challenges and innovations happening within the vibrant craft and fashion ecosystem. With a special focus on voices from the Global South, and looking beyond the usual design capitals of the world, we uncover a rich tapestry of narratives that often go unheard in mainstream fashion discourse.

Our Newsletter

Our primary focus is on trend analysis in creative industries and the emerging technological frontiers, particularly in the Global South.

We send one newsletter every month.

LET’S CHAT

Creating growth strategies that preserve cultural heritage while driving business results